Invisalign® brand Made to Move Contest: Enter for a Chance to Win Invisalign for One Family Member

The Invisalign brand believes that you were made to move. You were made to step forward and chase after the next amazing version of yourself. Thanks to Invisalign clear aligner’s innovative technology, they are helping people every day reinvent themselves. To date, Invisalign treatment has reshaped four million lives and counting. Will you or a family member be next?

It’s time to move and unleash your secret weapon — your smile. When you don’t just accept what you see, you can imagine something new. That mentality is how this Family Forward sponsor invented Invisalign clear aligners. Because the Invisalign system was made to move. Just like you. You can learn more at


  • One eligible prize winner selected by the judges will receive Invisalign treatment for one person in the immediate family of the prize winner. The recipient will receive a consultation and treatment, if deemed a candidate, through an Align® Technology selected and approved Invisalign provider. If the recipient is unable to receive Invisalign treatment, then the prize winner will forfeit the prize. The recipient must work with an Align Technology representative to receive a consultation from an Invisalign provider within 90 days and must begin use of the Invisalign treatment prior to the end of 2017. The approximate retail value of the prize is $4,999.


  • The contest is open to all individuals age 18 or older who are attendees at the 2017 Family Forward conference. One entry is permitted per family. A participant may include minors under the age of 18 as part of the entry materials, provided that the participant has the legal right to permit such participation as a parent or guardian of all persons appearing in the entry materials. Employees and contractors of Mom It Forward, Align Technology, or their agencies are not eligible to enter.

How To Enter:

  • Take the smile assessment before you make your video. Click here for the assessment.

  • Prepare a video clip of no more than 3 minutes, related to the Made To Move theme and based on the judging criteria below, and upload it to YouTube by no later than Tuesday, July 25, 2017 at 11:59 p.m, U.S. Pacific Time. Your video needs to be marked private/viewable with link only. The video cannot be public. Ensure that appropriate identifying information is visible within or associated with the video. Refer to the YouTube video as an example of the Made To Move theme. Note: Involvement of all family members in the video (and the live skit, if selected as a finalist).

  • If your video is selected as a Finalist, as described below, present a live skit of no more than 3 minutes to attendees of the 2017 Family Forward conference; performances are scheduled to occur on the afternoon of Wednesday, August 9, 2017 during the conference. (All elements of the Video and the Live Skit are collectively the “Entry Materials”.)

Judging Criteria and Procedures:

The Entry Materials will be judged by the following (collectively the “Judges”):

  • A representative of Align Technology, the makers of Invisalign clear aligners (vote weight: 35%)

  • A team of judges provided by Mom It Forward (vote weight: 33%)

  • Votes by conference attendees regarding the entry that best fulfilled the judging criteria (vote weight: 32%)

Votes by conference attendees will be collected and tallied by Mom It Forward. The decision of the Judges is final.

Five Finalists will be announced via the Mom It Forward eNewsletter on Thursday, August 3, 2017. Each Finalist will be expected to present a Live Skit as described above. Any Finalist not presenting a Live Skit will be disqualified from further consideration.

Entry Materials will be judged based on the following criteria:

  • Involvement of all family members in the video (and the live skit, if selected as a finalist)

  • Creativity in how the theme “Made To Move” is woven into the presentation

  • Inclusion of three brand message points that promote Invisalign (three points will be provided by Invisalign)

  • Invisalign clear aligners can treat simple to complex cases.

  • The cost of Invisalign treatment is comparable to that of traditional metal braces.

  • There’s no injuries/pain due to broken/sharp brackets and wires.

  • Click here for a good webpage to reference for information.

  • Ability to reach a specific targeted demographic (such as tweens teens, families, etc.)

  • Emotional appeal (Did the Video or Live Skit move people to some sort of emotional action: laughter, empathy, tears, etc.?)

Winner Selection:

The prize winner will be selected by the judges and will be announced via the Mom It Forward eNewsletter within one week of the performance of the live skits by finalists. In the event of disqualification of any prize winner, the prize will be forfeited and judges will select an alternate prize winner. Mom It Forward is not responsible for notifications that are misdirected, addresses that are no longer correct, or for any other reason beyond its control.

Click here for the official rules.

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